Business Style Guide 101

Stark Social Podcast, Web Design

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Top brands do not leave any aspect of their branding up to chance and neither should you. On this episode of the social life podcast Deanna and Nathan chatter and outline how to get started with your business style guide.

How to Get Started

  1. Define Your Target Audience: Describe who your customers are and why they need you.
  2. Describe Your *Businesses* Personality: Make a list of 3-5 adjectives that describe your brand
  3. Determine Your Guiding Principles: Determine the guiding principles for company decisions and actions.

What you should have in your Style Guide

  1. Tell Your Branding Story
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What the Hell is a Landing Page? (And why you need one!)

What the Hell is a Landing Page? (And why you need one!)

Stark Social Podcast, Social Media, Web Design

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Landing pages are something that everyone needs to embrace. You really cannot run a business without dedicated landing pages that provide your customer with a place to share your goodies. Whether it’s a promotion or special deal or a download, a landing page is the place to engage with clients!

What should be on my landing page…

  • It should be simple! Don’t overdo it with reviews, awards and extra stuff that could be distracting to your potential client.
  • Place for gathering at very least, name & email – don’t ask them for the world, they don’t want
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