In the history of marketing, there has never been such a low barrier to understanding the motivations of consumers. We have mountains of data available to help predict how consumers might respond. Yet many small businesses are living in “field of dreams” where they believe if they build it (a website) people will just show up and start playing ball!
So what the heck is a keyword and why does one need it? We have run across that question every time we build a website or assemble a social media strategy that includes Google Adwords or a Read More