How to Own Your Keyword Research

Stark Social Content Marketing, Podcast, SEO, Web Design

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In the history of marketing, there has never been such a low barrier to understanding the motivations of consumers. We have mountains of data available to help predict how consumers might respond. Yet many small businesses are living in “field of dreams” where they believe if they build it (a website) people will just show up and start playing ball!

So what the heck is a keyword and why does one need it? We have run across that question every time we build a website or assemble a social media strategy that includes Google Adwords or a Read More

Enhancing Your Hyperlocal Marketing

Stark Social Podcast, SEO, Social Media

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Believe it or not, there are tons of sub-topics when it comes to marketing, and for a long time people have lumped advertising and marketing into one enormous category. However, in a recent post by Seth Godin posted about the three things he felt were changing about how we market business and in this episode we discuss Hyperlocal Marketing, and how it’s changing thanks to technology, a revolving door of new applications and new theories on what works best for the various types of businesses.

Hyperlocal Marketing is something that most brick and mortar businesses, as well Read More

What’s the Deal with SEO?

Stark Social Podcast, SEO

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What’s deal with SEO? Seriously, it’s a question our team gets asked a lot. Search Engine Optimization is no joke and our clients often come to us with websites that either has zero search engine presence or need a solid tune-up to ensure they aren’t breaking Google’s ever-changing rules.

SEO can make or break your presence in organic search, and the Golden Ticket is getting the coveted first-page results every single time a client searches your keywords. In this episode, Deanna and Nathan cover some of the ins and outs of SEO by reviewing the most crucial Read More

The 10 Commandments of Good Social

Stark Social Podcast, SEO, Social Media

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Social Media is ridiculously fun and can be an outstanding way to connect with new audiences, clients and grow your sales funnel. The hard part is ensuring that you’re following all the rules that keep popping up everywhere on-line. Well, we’ve got your covered!

What we’ve found through working with our clients is that everyone needs guidelines. Whether it’s a consultation, training or full social media management strategy, the Stark Social Media team recommends following a structured approach to crafting your strategy from the beginning.

In this podcast, Nathan and Deanna cover The 10 Commandments of Good Read More

Santa Clarita Search Engine Optimization Experts

SEO Strategies That Win!

Nathan Imhoff SEO

Working on website creation is not an easy task. There are lots of pieces to the puzzle that frankly boggle the mind and that’s why we have Creative Director Nathan Imhoff on tap for just those situations. However, there is one thing that Stark Social can assist with when it comes to getting that fabulous site on track for your audience.

SEARCH ENGINE OPTIMIZATION!!! Also know as SEO in tighter circles of the world of digital marketing, many folks have little to no understanding of how to even get started with making their website ready for search engine crawling. Search Read More