The Facts About Influencer Marketing

The Facts About Influencer Marketing

Stark Social Podcast

In recent crazy pants news, the Fyre Festival utilized influencer marketing to sell it’s target audience of millennial on a luxury festival experience that did not deliver what it promised. The creators of the now infamous Fyre Festival used video marketing and visual marketing through Instagram to set the stage for their most epic failure with influencers whose names ran the gamut of who’s who of models and millennials marketing. In this episode, Deanna and Nate straight up chatter about what the flaws were in the marketing and how real-life influencer marketing works and should be used when planning big events.

Links Talked About In the Show



The Social Life Hosts

  • Deanna L Miller | Partner & Marketing Director Stark Social Media Agency
    Deanna L. Miller
    Partner & Marketing Director
  • Nathan Imhoff | Partner & Creative Director Stark Social Media Agency
    Nathan Imhoff
    Partner & Creative Director