Should Your Small Business Have a Blog? Understanding the Role of Content Marketing

Stark SocialBlog, Content Marketing

A solid online presence is crucial for small businesses in today’s digital age. One way to enhance your online presence is by having a blog on your website. But what is a blog, and is it necessary for your business? In this article, we will explore the concept of blogging and how it relates to content marketing and provide guidance on whether or not your small business should have a blog.

A blog is a website section where regular articles or posts are written and published. These articles can cover a wide range of topics, from industry news and updates Read More

How to Own Your Keyword Research

Stark SocialContent Marketing, Podcast, SEO, Web Design

[podlove-episode-web-player publisher="8959" post_id="8959"]

In the history of marketing, there has never been such a low barrier to understanding the motivations of consumers. We have mountains of data available to help predict how consumers might respond. Yet many small businesses are living in “field of dreams” where they believe if they build it (a website) people will just show up and start playing ball!

So what the heck is a keyword and why does one need it? We have run across that question every time we build a website or assemble a social media strategy that includes Google Adwords or a Read More

What’s the Deal with SEO?

Stark SocialPodcast, SEO

[podlove-episode-web-player publisher="8967" post_id="8967"]

What’s deal with SEO? Seriously, it’s a question our team gets asked a lot. Search Engine Optimization is no joke and our clients often come to us with websites that either has zero search engine presence or need a solid tune-up to ensure they aren’t breaking Google’s ever-changing rules.

SEO can make or break your presence in organic search, and the Golden Ticket is getting the coveted first-page results every single time a client searches your keywords. In this episode, Deanna and Nathan cover some of the ins and outs of SEO by reviewing the most crucial Read More

Santa Clarita Search Engine Optimization Experts

SEO Strategies That Win!

Nathan ImhoffSEO

Working on website creation is not an easy task. There are lots of pieces to the puzzle that frankly boggle the mind and that’s why we have Creative Director Nathan Imhoff on tap for just those situations. However, there is one thing that Stark Social can assist with when it comes to getting that fabulous site on track for your audience.

SEARCH ENGINE OPTIMIZATION!!! Also know as SEO in tighter circles of the world of digital marketing, many folks have little to no understanding of how to even get started with making their website ready for search engine crawling. Search Read More