Why Aren't You Using Facebook Lead Generation Ads | Stark Social Media Agency (Santa Clarita/Los Angeles)

Why aren’t you using Facebook Lead Generation Ads?

Deanna L. Miller Blog, Social Media

Are you advertising on Facebook and looking to build your email list? Good for you!! Facebook Lead Ads are your best bet for gathering data and information with ease and growing that sweet email list you’ve been trying to figure out how to add people to.

Facebook Lead Ads allow you to gather Facebook users actual emails and download them into a .CSV file for use in building email lists or retargeting on Facebook or other fancy ad portals like our favorite ad friends, AdRoll.

Don’t be scared to start with Facebook ads, it’s not that scary. Seriously, it’s not Read More

Top 10 Tips for Bringing Harmony to Your Email & Social Marketing

Top 10 Tips for Bringing Harmony to Your Email & Social Marketing

Stark Social Podcast, Social Media

Nate and Deanna have a fun conversation about bringing harmony to your email and social marketing – what does that mean? Deanna covers the basics of creating an email marketing strategy, and adding it to your social marketing strategy.

In this podcast, we cover the following:

  • Ask your current social sphere to build your sales funnel
  • Make sure you’ve got at very least your Facebook and Twitter set up
  • Pick an email provider to send your emails (separate from your CRM) we like MailChimp
  • Have you claimed your Google MyBusiness Yet? Go now. Do it now.

Here’s the tips…but, don’t Read More

Battle of the Ads: Facebook vs. Google

Battle of the Ads: Facebook vs. Google

Stark Social Podcast, Social Media

Facebook is constantly changing its algorithm to improve the user experience. Surveys showed Facebook that users were unhappy with being inundated with content from brands that didn’t matter to them. Moreover, that is what sparked a change in algorithm again and again, and now they have adapted their formula to ensure that users are getting more of the family, friends, and brands that matter than anything else. The bottom line is that if you are a brand trying to reach someone on Facebook then you are going to need to play the game. Google’s algorithm has changed to improve its Read More
What is New With Facebook?

What is New With Facebook?

Stark Social Podcast, Social Media

Deanna and Nate talk a lot about Facebook in The Lab and today on The Social Life Podcast; it is back!

Facebook continues to grab business owners with new and improved ways to keep your potential clients engaged by finding the best ways to develop tools that make it easier to bring folks into your business on-line. One of the favorites is Facebook Live; people are using Facebook Live in ways that are engaging, fun and informative. People like Marcus Lemonis uses Facebook Live when he is updating content for his show, out at trade shows, meeting with new clients Read More

Choosing The Best Social Media Site For Your Biz 1080p

Choosing The Best Social Media Site For Your Biz

Stark Social Podcast, Social Media

A question, Deanna gets a lot… Do I need to be on every social media channel? And, the reality is that not every business needs to be everywhere. It might not match your business model, or provide you with a viable customer base and it makes much more sense to focus on the things that are going to increase that sales funnel!

Deanna and Nate chat about social media channels, and which ones are MUST haves for businesses and which ones are just add-ons to support solid efforts as needed.

Download Full Show Transcript

Links Referenced In Show

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The Dynamic Social Duo Facebook & Instagram 1080p

Dynamic Social Duo: Facebook & Instagram

Stark Social Podcast, Social Media

About 3 years ago, Facebook shelled out the dough to buy Instagram to the tune of $1Billion smackers and it appears to have been totally worth it. Not only are the cornering the market of GenXers and Baby Boomers who spend their evenings avoiding eye contact with each other, but they are tapping into a market that isn’t utilizing Facebook as often as their parental and gran-parental units. That’s not to say that they aren’t all on both channels, but they are splitting their time much differently between the two and it’s showing the need for a solid content marketing Read More

Social Media As A Customer Service Tool? Heck Yeah! 1080

Social Media as a Customer Service Tool? Heck Yeah!

Stark Social Podcast, Social Media

We’ve all been there. A bad experience makes everything seem a lot less shiny, and can leave consumers chomping at the bit for redemption or at most acknowledgement that what they experienced wasn’t ok. In today’s episode, Deanna & Nate discuss what they’ve seen work and what they seen simply nose dive with failure in terms of businesses maximizing their customer service!

Things Nate & Deanna recommend thinking about when you’re making choices about how to utilize your social media channels for customer service:

  • What is your current audience expectation for social customer attention?
  • Develop a plan around your customer
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Common Social Media Fails 1080

Common Social Media Fails

Stark Social Podcast, Social Media

It’s the New Year, and while you’re building your strategy for this year, why not also make a tiny list of Social Media Fails to avoid. It’s so easy to be out and about with your pals and snap a few shots of your bestie with her skirt tucked in her undies, BUT what if that bestie is the CEO of a major company, and that immortalization of one of her not so finest moments, could make it onto Page Six?

Grab a pen and paper, and start making that list, as Deanna and Nate chatter about how Stark Social Read More

Episode 4 | Understanding The Facebook Algorithm

Understanding The Facebook Algorithm

Stark Social Podcast, Social Media

It’s no secret that organic reach is truly the holy grail of social media marketing. How does one beat the ever-changing Facebook Algorithm and achieve visibility by not only their audience but the multitude of Facebookers who might need your products & services? In today’s podcast, the team welcomes social media consultant, Gwendolyn Sims to the show to discuss overcoming Facebook’s limitations and getting your posts seen! Gwendolyn’s experience includes marketing advisement on a recent congressional & political campaigns and writing for various blogs including a nationally syndicated radio show.

It’s important always to remember that any marketing requires a Read More

Episode 1: The 10 Commandments of Good Social

The 10 Commandments of Good Social

Stark Social Podcast, SEO, Social Media

Social Media is ridiculously fun and can be an outstanding way to connect with new audiences, clients and grow your sales funnel. The hard part is ensuring that you’re following all the rules that keep popping up everywhere on-line. Well, we’ve got your covered!

What we’ve found through working with our clients is that everyone needs guidelines. Whether it’s a consultation, training or full social media management strategy, the Stark Social Media team recommends following a structured approach to crafting your strategy from the beginning.

In this podcast, Nathan and Deanna cover The 10 Commandments of Good Social inspired by Read More