In recent crazy pants news, the Fyre Festival utilized influencer marketing to sell its target audience of millennials on a luxury festival experience that failed spectacularly. The creators of the now-infamous Fyre Festival used video marketing and visual marketing through Instagram, setting the stage for a monumental failure with a roster of high-profile influencers. In this episode, Deanna and Nate dive into the flaws of the Fyre Festival's marketing strategy and discuss how real-life influencer marketing works and should be used when planning big events.
Links Talked About In the Show
- Instagram influencers are utter nonsense, and Fyre Fest proves it
- I Worked at Fyre Festival. It Was Always Going to Be a Disaster.
- Ja Rule'S FYRE Festival Promises Of Luxury Delivers Refugee Camp Digs
