In recent crazy pants news, the Fyre Festival utilized influencer marketing to sell it’s target audience of millennial on a luxury festival experience that did not deliver what it promised. The creators of the now infamous Fyre Festival used video marketing and visual marketing through Instagram to set the stage for their most epic failure with influencers whose names ran the gamut of who’s who of models and millennials marketing. In this episode, Deanna and Nate straight up chatter about what the flaws were in the marketing and how real-life influencer marketing works and should be used when planning big events.
Links Talked About In the Show
- Instagram influencers are utter nonsense, and Fyre Fest proves it
- I Worked at Fyre Festival. It Was Always Going to Be a Disaster.
- Ja Rule’S FYRE Festival Promises Of Luxury Delivers Refugee Camp Digs
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The Social Life Hosts
Deanna L. Miller
Partner & Marketing Director-
Nathan Imhoff
Partner & Creative Director
