The Social Life Podcast

Top brands do not leave any aspect of their branding up to chance and neither should you. On this episode of the social life podcast Deanna and Nathan chatter and outline how to get started with your business style guide. How to Get Started 1. Define Your Target Audience: Describe who your customers are and why they need you. 2. Describe Your Business’s Personality: Make a list of 3-5 adjectives that describe your brand. 3. Determine Your Guiding Principles: Determine the guiding principles for company decisions and actions. What you should have in your Style Guide 1. Tell Your Branding Story 2. Logo Specs (Size, Space, Color and Don’ts) 3. Typography (Choose Typeface and font families, Alignment and Spacing Rules.) 4. Color Palettes (Define all the color codes RGB, CMYK and Hex, Pantone if you are fancy) 5. Imagery (Examples of Best Practices, Don’ts and Mood boards) 6. Voice (Examples of Best Practice, Personality and Do’s and Don’ts) [Image: You Are Sucking My Will To Live – Business Style Guide 101 – The Social Life Podcast] We hope you love the podcast and will share it with your friends and family and coworkers and anyone who has a desire to make their brand sharper. Helpful Links – Why You Need a Style Guide: http://onboardly.com/content-marketing/need-style-guide/ – Why your brand needs a style guide, and how to create one: http://www.webdesignerdepot.com/2014/08/why-your-brand-needs-a-style-guide-and-how-to-create-one – 50 Meticulous Style Guides Every Startup Should See Before Launching: https://designschool.canva.com/blog/50-meticulous-style-guides-every-startup-see-launching/

Landing pages are something that everyone needs to embrace. You really cannot run a business without dedicated landing pages that provide your customer with a place to share your goodies. Whether it’s a promotion or special deal or a download, a landing page is the place to engage with clients! What should be on my landing page… – It should be simple! Don’t overdo it with reviews, awards and extra stuff that could be distracting to your potential client. – Place for gathering at very least, name & email – don’t ask them for the world, they don’t want to give you all their information. – Summary of your goal – what are you giving them in return? – Why you’re the best – give them a dose of honesty about why they need what you’re offering. – Don’t overdo it – do we need to say it again? – Counters create a sense of urgent – limit the availability of your offer and then bring it back at a later date. You want to use them with…. – Facebook ads – Google AdWords – Twitter ads – LinkedIn The kinds of ads… – Giveaways – Downloads – Values – Free consultation If you need a landing page, we can help you out! Give us a jingle and get a deal.

Video is a HUGE part of social media in today’s brand market, and every business should be utilizing video in some form or fashion. Whether you’re owning Facebook LIVE or telling your stories on Instagram, there are ways to create content without spending a ton of cash. Deanna and Nathan chatter today about the Top 3 Types of Video to Improve Your Social Traffic during today’s podcast. Things that they cover with diligence are the following… 1. Tell Your Story – everyone wants to know where you came from, what inspired you and why you bother doing what you do. 2. Product Information – what is your product? What are you selling me and why should I care about adding your product or service to my life? 3. Promotions Drive Traffic – people adore free goodies, discounts, contents and of course once in a lifetime opportunities! We hope you love the podcast, and will share it with your friends and family and coworkers and anyone who has a desire to make their marketing sharper.

Nate and Deanna have a fun conversation about bringing harmony to your email and social marketing – what does that mean? Deanna covers the basics of creating an email marketing strategy, and adding it to your social marketing strategy. In this podcast, we cover the following: – Ask your current social sphere to build your sales funnel – Make sure you’ve got at very least your Facebook and Twitter set up – Pick an email provider to send your emails (separate from your CRM) we like MailChimp – Have you claimed your Google MyBusiness Yet? Go now. Do it now. Here’s the tips…but, don’t skip the podcast… 1. Offer incentives to give your audience to connect with You 2. Make sure your social media icons are on your email template 3. Use Branded Hashtags just for your biz 4. Newsletter sign-ups on website and social media 5. Run targeted ads using Facebook retargeting 6. Set up email automation to drip market to certain folks for certain reasons 7. Targeted social sharing – Twitter is a great place to do that 8. Automate Your Marketing as much as possible 9. Look at your data and use it to create content 10. Make everything as mobile friendly as possible! Tools we like: – MailChimp – Opt-in Monster You’d be surprised how much business comes from email marketing! Keeping people informed about your audience in the loop is extremely important to ensuring your potential and past clients are aware of how awesome you’re doing.

The Social Life Episode 23: Facebook Ads vs. Google Adwords Welcome to another insightful episode of The Social Life Podcast with Deanna Miller and Nate. In this episode, we discuss the pros and cons of Facebook Ads and Google Adwords to help businesses determine which platform is best for their advertising needs. Key Topics Discussed 1. Facebook Algorithm Changes: Understanding how Facebook’s algorithm impacts brand visibility. 2. Comparing Platforms: A detailed comparison of Facebook Ads and Google Adwords. 3. Audience Targeting: Insights into how each platform allows you to target your audience. 4. Delivery Methods: The different ways ads are delivered on Facebook and Google. 5. Local Business Search: How each platform supports local business searches. 6. Audience Engagement: Measuring engagement on Facebook and Google. 7. Ad Quality and Customization: The creative possibilities and customization options for ads on both platforms. In conclusion, while Facebook Ads and Google Adwords have their strengths and weaknesses, a balanced mix of both can benefit businesses. Ensure you set a budget, plan your strategy, and regularly test your ads to see what works best for your audience.

Welcome to another insightful episode of The Social Life Podcast with Deanna Miller and Nate. In today’s episode, Deanna and Nate chat openly and candidly about the recent media attention caused by a social troll revolving around the hilarious and smart Leslie Jones of the recent Ghostbusters movie and other incidents of people behaving badly on social media. Using social media to harass or bully someone seems childish and against the initial purpose of those tools. And yet, some use it for that exact purpose and nothing more. They discuss the prevalence of harassment on platforms like Facebook and Twitter, highlighting statistics from Adweek that show 63% of online harassment happens on Facebook. This harassment is often found in Facebook groups, and the discussion extends to other social media groups where mean-spirited behavior is common. A significant part of the conversation focuses on the harassment of Leslie Jones, a star of the recent Ghostbusters movie. Despite being a talented and funny actress, she was targeted with horrific racist insults that had nothing to do with her role in the movie. This incident highlights the broader implications of such behavior and the importance of maintaining professionalism online. Deanna and Nate also discuss the impact of social media behavior on professional lives. They emphasize the importance of being careful about what you post, especially if you represent a business or are a public figure. They share examples of people losing their jobs or facing backlash due to inappropriate social media posts. The episode covers strategies for managing negative comments and reviews, advising business owners to be thoughtful about their responses. They also touch on the role of social media in political harassment and trolling, urging listeners to use social media responsibly. In conclusion, Deanna and Nate stress the importance of being thoughtful and considerate when using social media. Your online presence can have a significant impact on your personal and professional life. Listen to the full episode for more insights and tips on maintaining professionalism online.

Welcome to another episode of The Social Life Podcast with Deanna Miller and Nate. In today’s episode, Deanna and Nate discuss the competition between Instagram Stories and Snapchat, and which platform is better for businesses. They delve into the advantages and challenges of each, and provide insights on how brands can effectively use these tools. They begin by giving an overview of Instagram Stories and Snapchat. Instagram Stories, a feature within the Instagram app, allows users to share moments in 10-second increments that disappear after 24 hours. Snapchat, on the other hand, has been popular for similar features but faces challenges in user engagement and brand integration. Deanna highlights that Snapchat has a stronghold on the millennial audience, with 41% of its users being millennials. However, Snapchat’s interface can be confusing and less friendly for brands. In contrast, Instagram Stories offers a more intuitive and integrated experience, making it easier for users to navigate and engage with content. Nate emphasizes the business applications of Instagram Stories. It provides a platform for brands to share content without the need for additional apps or complex setups. Instagram Stories integrates seamlessly with existing Instagram profiles, allowing for easy access and interaction. This makes it a valuable tool for small businesses and nonprofits that might not have large marketing budgets. The episode also covers audience engagement, with Instagram Stories offering better tools for interaction and feedback. Users can see who viewed their stories and engage with them directly through Instagram Messenger. This feature is beneficial for businesses looking to connect with potential clients or leads. Deanna and Nate conclude that while both platforms have their strengths, Instagram Stories stands out for its usability and business-friendly environment. It allows brands to reach a wide audience without the complexities associated with Snapchat. Listen to the full episode for more insights and tips on leveraging Instagram Stories and Snapchat for your business.

Welcome to another episode of The Social Life Podcast with Deanna Miller and Nate. In today’s episode, Deanna and Nate discuss the latest updates and features on Facebook that business owners can use to engage potential clients. They delve into various tools and strategies, including Facebook Live, Facebook Business, and new advertising options. Deanna begins by highlighting the recent updates on Facebook. One of the most significant features is Facebook Live, which allows businesses to engage with their audience in real-time. Facebook Live is being used by brands like Marcus Lemonis and Under Armour to show off new products, answer questions, and provide live demonstrations. Another important resource is Facebook Business. This hub offers updates, training, and how-to guides for business owners using Facebook’s marketing tools. Deanna and Nate discuss the importance of utilizing this resource to stay updated on the latest features and advertising options. They also explore new advertising tools such as ‘Collect Leads for Your Business’ and ‘Increase Brand Awareness,’ which are designed to help businesses target their audience more effectively. Connecting Facebook and Instagram accounts is another key topic. By linking these accounts, businesses

Welcome to another episode of The Social Life Podcast with Deanna Miller and Nate. In this episode, they discuss strategies for bridging the generational gap through social marketing. They cover how to effectively reach Millennials, Gen Xers, and Baby Boomers on various social media platforms and the best practices to

Welcome to another episode of The Social Life Podcast with Deanna Miller and Nate. In this episode, they discuss the importance of incorporating webinars into your content marketing strategy and outline the top five reasons why webinars are a valuable addition. Webinars have been everywhere lately, and there’s an excellent reason. Many of them do not offer much along the lines of content and information, and there is a tremendous opportunity to do them well and provide something while filling in the gaps in your sales funnel. Here at Stark Social, we partner with one of our amazing clients to deliver webinars highlighting certain aspects of social media and marketing while offering a value add. Keep an eye out for our next webinar training series. Here are Deanna’s Top 5 Reasons to add a webinar or two to your content marketing strategy… Convenient: You can do a webinar from just about anywhere on the internet! Easy: You can quickly draw upon your current knowledge base, hot trends, or new updates to help provide your audience with value they did not have before. Drive Lead Generation: when you advertise your webinar, you gather emails! We all know the goal is to build the sales funnel, market your wares to those people, and show them how your biz can change their future success. Create customer engagement: Having a webinar opens the door to people engaging with your social channels, sending emails to inquire about tips and ideas, and, of course, asking you to help them manage their goodies. Be THE Subject Matter Expert: When you know your stuff, you need to share it! When potential customers and leads get excited about talking to someone who can help alleviate their worldly woes, they will be more likely to spread the word and share the wealth. Webinars are a great way to provide value, generate leads, and establish your expertise. Listen to the full episode for more insights.