Welcome to another episode of The Social Life Podcast with Deanna Miller and Nate. In this episode, they discuss strategies for bridging the generational gap through social marketing. They cover how to effectively reach Millennials, Gen Xers, and Baby Boomers on various social media platforms and the best practices to avoid common marketing mistakes.
During the podcast, Deanna and Nate discuss the best ways to avoid generation marketing mistakes, with the following being the hot topics.
- Avoid assuming that members of a particular generation will respond similarly to the same type of marketing. Even within generations, there are generational gaps, and it is important to remember they are not all thinking and searching for consumer goods in the same way.
- Don’t assume that every generation can be reached using the same social media platform. Just because Facebook is an excellent place to get Baby Boomers does not mean that Millennial users are reachable there, when, in fact, they are more likely to be found on Instagram.
What’s the best way to reach Baby Boomers?
- Most Baby Boomers are on Facebook and use targeted content and advertising to get them.
- Educational videos that pack information into one location are ideal for this generation.
- Baby Boomers LOVE content! Utilize content marketing to provide them with the information they need for a solid ROI.
- Don’t forget to BLOG accordingly; including something enticing is an excellent way to grab their attention.
- Email marketing with offers like coupons, deals, and special offers that drive them to landing pages for redeeming offers is an excellent way to gain trust and gather contact information.
What’s the best way to reach Gen-Xers?
- This generation lives on Facebook.
- 8.5M Gen-Xers are on Twitter and appreciate organic interaction and tweets.
- Video is a solid play, with most Gen-Xers downloading and streaming video regularly every month!
- Valuable blogging content is an excellent way to reach this group of grownups, who are looking for how-to and educational content that keeps them on point.
- Email needs to be mobile and desktop-friendly and appeal to their visual senses.
What’s the best way to reach Millennials?
- Mobile. Mobile. Mobile. Did we say mobile?
- Social media marketing destinations like Instagram, Snapchat, and Periscope are the best places to find this generation.
- Millennials desire to create content, and they are huge fans of user-generated content that appeals to their hobbies and interests. Engage as they do. Think video and influencer marketing!
- SMS Marketing. Use it.
Marketing never involves one cookie-cutter solution that fits everybody. If you have questions, we have answers to help you navigate the entire process! Get in touch today for a free consultation with one of our Project Team members.
