Welcome to another episode of The Social Life Podcast with Deanna Miller and Nate. In this episode, they discuss the importance of incorporating webinars into your content marketing strategy and outline the top five reasons why webinars are a valuable addition.
Webinars have been everywhere lately, and there’s an excellent reason. Many of them do not offer much along the lines of content and information, and there is a tremendous opportunity to do them well and provide something while filling in the gaps in your sales funnel. Here at Stark Social, we partner with one of our amazing clients to deliver webinars highlighting certain aspects of social media and marketing while offering a value add. Keep an eye out for our next webinar training series.
Here are Deanna’s Top 5 Reasons to add a webinar or two to your content marketing strategy…
- Convenient: You can do a webinar from just about anywhere on the internet!
- Easy: You can quickly draw upon your current knowledge base, hot trends, or new updates to help provide your audience with value they did not have before.
- Drive Lead Generation: when you advertise your webinar, you gather emails! We all know the goal is to build the sales funnel, market your wares to those people, and show them how your biz can change their future success.
- Create customer engagement: Having a webinar opens the door to people engaging with your social channels, sending emails to inquire about tips and ideas, and, of course, asking you to help them manage their goodies.
- Be THE Subject Matter Expert: When you know your stuff, you need to share it! When potential customers and leads get excited about talking to someone who can help alleviate their worldly woes, they will be more likely to spread the word and share the wealth.
Webinars are a great way to provide value, generate leads, and establish your expertise. Listen to the full episode for more insights.
