About three years ago, Facebook shelled out $1 billion to buy Instagram, which appears to have been worth it. Not only are they cornering the market of GenXers and Baby Boomers who spend their evenings avoiding eye contact with each other, but they are also tapping into a market that isn’t utilizing Facebook as often as their parental and grand-parental units. That’s not to say that they aren’t all on both channels, but they are splitting their time much differently, showing the need for a solid content marketing strategy that considers both channels.
In this episode of The Social Life podcast, Deanna and Nate discuss how Facebook has recently introduced a way to create advertisements and target them to a specific audience on Instagram via their Ad Manager Tool. Whether using Business Manager or not, these tools can be incredibly beneficial for your social media strategy.
Here are some key points covered in the episode:
- Connect your Instagram account with the corresponding Facebook page. Check out our quick tips to learn how.
- Create an ad image, video, and written content supporting and expressing an essential call to action. Canva is an excellent tool for this, and we’ve already got a quick tip on how to get started.
- Know what your hashtag will be. Use it consistently with all your content, whether on Facebook, Twitter, or Instagram. This creates SEO, helps brand your business, and allows followers to find other images on Instagram and everywhere else.
- Develop your targeted audience. Who are you sending this to? Age, income, gender, location? All these things will help ensure you’re not wasting money on ads that don’t bring ROI.
- Connect your Facebook Pixel. This HTML code goes on the page you want to track conversions on. It could be a landing page or any page on your site. You need to know more than just how many clicks you’re getting.
- Track it like nobody's business! Monitoring your ads and adjusting based on performance is crucial.
