Deanna often gets a question: Do I need to be on every social media channel? The reality is that not every business needs to be everywhere. It might not match your business model or provide a viable customer base. It makes much more sense to focus on the things that will increase your sales funnel!
In this episode of The Social Life podcast, Deanna and Nate chat about social media channels, which are MUST-haves for businesses and which are just add-ons to support solid efforts as needed. They discuss the importance of researching your audience and strategically selecting platforms that best suit your business needs.
Deanna highlights a recent experience with a new client, Culinary Classroom. The client wisely decided to focus only on the social media channels relevant to their audience. This approach saves time and effort and ensures the social media strategy is more effective.
Key takeaways from this episode include starting with foundational platforms like Facebook and Twitter and then adding other channels such as Instagram, LinkedIn, and Pinterest based on your specific audience and business goals. The episode also covers the nuances of each platform and how to engage effectively with your audience on each one.
Listen to the full episode for detailed insights and practical tips on choosing your business's best social media sites.
Links Referenced In Show
- Which Social Media Channels Should I Use For My Business?
- How to Choose the Best Social Media Site for Your Business
- Social Media & Your Business: Choosing the Best Platform
