Top brands do not leave any aspect of their branding up to chance, nor should you on this episode of the social life podcast, Deanna and Nathan chatter and outline how to get started with your business style guide.
How to Get Started
- Define Your Target Audience: Describe who your customers are and why they need you.
- Describe Your Business's Personality: Make a list of 3-5 adjectives that describe your brand.
- Determine Your Guiding Principles: Determine the guiding principles for company decisions and actions.
What you should have in your Style Guide
- Tell Your Branding Story
- Logo Specs (Size, Space, Color, and Don'ts)
- Typography (Choose Typeface and font families, Alignment, and Spacing Rules.)
- Color Palettes (Define all the color codes RGB, CMYK and Hex, Pantone if you are fancy)
- Imagery (Examples of Best Practices, Don'ts, and Mood boards)
- Voice (Examples of Best Practices, Personality, and Do's and Don'ts)
When you have to work with a brand without a style guide
We hope you love the podcast and will share it with your friends, family and coworkers, and anyone who has a desire to make their brand sharper.
