The Social Life Podcast

Did you know that managing your online presence can be simple and stress-free? Deanna has developed a strategy for her consulting clients that simplifies social media and digital strategy management, making it easier to focus on running their businesses. Taking the time to establish a solid social marketing strategy and a well-structured schedule can revolutionize your daily routine, making social media management effortless. Creating an outstanding editorial calendar and a detailed checklist ensures you’re consistently hitting the right notes with your social media efforts throughout the week. In today’s episode of The Social Life Podcast, Deanna and Nate share essential tips and tricks to Boost Your Online Business Presence in Under 1-Hour! If you need assistance or have questions, don’t hesitate to reach out to Deanna via our website—she’s always ready to help! See Full Show Notes: https://starksocial.com/37

In recent crazy pants news, the Fyre Festival utilized influencer marketing to sell its target audience of millennials on a luxury festival experience that failed spectacularly. The creators of the now infamous Fyre Festival used video marketing and visual marketing through Instagram, setting the stage for a monumental failure with a roster of high-profile influencers. In this episode, Deanna and Nate dive into the flaws of the Fyre Festival’s marketing strategy and discuss how real-life influencer marketing works and should be used when planning big events. Links Talked About In the Show: Instagram influencers are utter nonsense, and Fyre Fest proves it: http://mashable.com/2017/04/28/fyre-festival-social-media-influencer-schadenfreude/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial#KMA9ZYh5e8qV I Worked at Fyre Festival. It Was Always Going to Be a Disaster: http://nymag.com/thecut/2017/04/fyre-festival-exumas-bahamas-disaster.html?mid=fb-share-thecut Ja Rule’s Fyre Festival Promises Of Luxury Delivers Refugee Camp Digs: http://www.tmz.com/2017/04/28/ja-rule-fyre-festival-fail/?adid=hero3

Many businesses use blog writing to keep their websites fresh and in the good graces of the Google Gods. In today’s podcast, Deanna and Nate discuss actionable steps to create a checklist for valuable content marketing that not only builds your sales funnel but also boosts your website’s ranking. Establish and match the tone with your social marketing. Write about news when it’s fresh and your audience is looking for it. Start strong with a solid introduction. Avoid hard selling in your content. Use CTAs and ask questions to engage your audience. Try using “Bucket Brigades” to keep readers interested. Provide facts that make sense and are reusable. Include performance-boosting images. Make the content interactive with polls or questions. Mix it up with various content formats. In this episode of The Social Life Podcast, Deanna and Nate dive into these key tips and tricks. If you need help or have questions, reach out to Deanna via our website for personalized support! See Full Show Notes: https://starksocial.com/37

Snapchat, once the go-to app for fun and disappearing photos, has faced significant challenges over the years. From controversies over user privacy to difficulty in content monitoring, Snapchat has struggled to maintain its initial allure. In this episode of The Social Life Podcast, Deanna and Nate delve into why Snapchat has seen a decline in user engagement. They highlight the major issues, including the platform’s monetization strategies that favor big brands over small businesses and the increasing prevalence of ads that disrupt the user experience. Conversely, Instagram has managed to captivate users by continually adding new features and maintaining a sense of authenticity. The introduction of Instagram Stories, which many consider a better-executed version of Snapchat’s concept, has been a game-changer. Instagram’s integration of creative tools like Boomerang and Adobe Spark Post allows users and businesses to create engaging content effortlessly. Additionally, Instagram’s advertising is more budget-friendly, making it accessible to a wider range of businesses. Deanna and Nate conclude that while Snapchat isn’t disappearing anytime soon, Instagram offers a more robust and user-friendly platform for both personal and business use. With its seamless integration of features and cost-effective advertising, Instagram stands out as the preferred social media tool. Tune in to learn more about the evolution of these social media giants and what it means for marketers and everyday users alike.

Twitter is not dead; in fact, it’s far from it. In this engaging episode of The Social Life Podcast, Deanna and Nate discuss the recent improvements that Twitter has made to enhance its platform’s viability and advertising potential. They delve into how these changes are making Twitter an attractive option for businesses looking to capture the attention of global audiences. The hosts share their personal love for Twitter and provide insights on how to effectively use it for both personal and professional purposes. Twitter’s evolution includes new features aimed at improving user engagement and making the platform more advertiser-friendly. Deanna and Nate highlight these updates and explain how they can benefit users. They emphasize the importance of utilizing Twitter’s advertising tools to reach wider audiences and boost business visibility. The hosts also discuss practical tips for maximizing Twitter’s potential, such as creating engaging content, leveraging hashtags, and interacting with followers. Listeners will gain valuable knowledge on how to harness the power of Twitter to enhance their social media presence. Whether you’re a seasoned Twitter user or new to the platform, this episode offers practical advice and strategies to help you make the most of Twitter’s capabilities. Don’t miss out on this informative and entertaining discussion that will inspire you to rethink your Twitter strategy. For those with questions about their LinkedIn presence or who need help improving it, Deanna encourages reaching out via email at [email protected]. Tune in to this episode to stay updated on the latest Twitter trends and learn how to leverage them for your success.

A personal brand is essential to any business, whether you’re building your brand to get the best job possible or looking to be an entrepreneur and take the world by storm. During today’s podcast, we chat with our fabulous friend, Neil Fitzgerald, about developing your brand for long-term success and goal achievement. Neil has developed his brand through recognition of his brand identity and channeled that into professional success that we’d all love to emulate! Neil’s Tips to Winning the Social Professional Game: 1. Don’t post about boozing with your friends – unless it’s done thoughtfully. 2. Have a professional-looking headshot for your profile pictures on every channel. 3. Share your skills, achievements, and accomplishments thoughtfully. 4. Post about your community interests. Remember the last time we talked about nonprofits? Find one and join one. (ask Neil about finding a good one to join) 5. Network in groups on Facebook and LinkedIn. 6. Follow and friend people you want to be in business with and engage with them using messengers and/or posts. 7. Be a subject matter expert in your field always. What are you doing with your brand? Don’t forget if you have questions about your LinkedIn presence or need help sharpening it up, please d

Deanna and Nathan chatter a lot about getting involved in the community you work and live in. That’s why in this episode of The Social Life, the team invited Neil Fitzgerald to join them for a chat about getting started and how you can incorporate nonprofits into your social media strategy. Neil has worked with nonprofit organizations across the world, held political office in the UK, and most recently worked his way up to National VP of the Junior Chamber, while tirelessly maintaining and excelling in his professional life too. Being involved in your community is key to engaging with potential clients and getting to know people who can assist with furthering your business through word of mouth. Today we discuss finding the best nonprofit for you, how to get involved, and how to manage and maintain your future goals with a nonprofit organization in your community. Today’s episode is packed with great tips and information, and we’re certain you’re going to dig it! Don’t forget to check out our follow-up show with Neil where we chat about developing your personal brand!

Are you using Instagram to reach your prospective clients? Are you having trouble making wicked good posts? Deanna runs us down on her favorite Instagram apps right now and most of them are FREE to download and try! Our Favorite Instagram Apps: – Instafit: does exactly what it sounds like! Make your images fit better. Download For iPhone | Download For Android – Cleaner: did you know that there is an algorithm that scores your Followers to Follow ratios? Clean up your follow list and make sure you’re following relevant content that supports your biz goals. BTW: When Nate said cleaner he actually meant Eraser Download For iPhone | Download For Android – Repost: a super fast and easy way to repost others’ posts without having to log in and out. Download For iPhone | Download For Android – Adobe Spark Post: NEW favorite!!! Create really sweet looking images and even gifs/video images. Download For iPhone | Download For Android – Canva: love this tool but Adobe Spark is quickly outshining this one. Click Here – Picflow: create video flow of images with music through iTunes. Download For iPhone | Download For Android – Ripl: another good/fun tool for creating videos and images. Download For iPhone | Download For Android Don’t forget to follow us on Instagram, and share some love by tagging us in your images and we’ll share the love too with #repost app!

While you’re all hard at work, we’re putting together great show topics and today, we’re chatting about how to jump start your social media presence and get those first pesky 100 followers! Twitter can certainly be an easy build, along with Instagram while we know Facebook is a tough one to tackle since their algorithm is such a pain in the tush. Deanna encourages all of us to use the tools that each social media channel offers in order to connect with your email list, contacts and friends, as well as use a combination of automated tools to increase brand awareness. Have questions about how to get started? We can help! We know it’s tough to get yourself started and it can be discouraging, but you can definitely do it and we think you’re super swell.  Also, don’t hate Nate for not knowing where Frank Sinatra was born. On-line tools we talk about in the podcast: – [Social Quaint – build your Twitter with some automation and gain your first hundred.](https://www.socialquant.net/) – Influx – we talked about this in the podcast and it’s no longer in service! Bummer. :( – [Social Pilot – manages your posting so you don’t have to!](http://www.socialpilot.co?refer=22QACQ63)

A Call-to-Action or more fancily known as a CTA for those of us in the industry, is an extremely important part of marketing efforts in today’s action-driven society to ensure that your messaging is in-tune with your desired end result. In this week’s podcast, Deanna and Nate talk about the all-important CTA in a variety of uses and why it’s important to incorporate them into every form of marketing being done by yourself and/or your company! In the show they talk about some great examples from Hubspot who offers insights into why certain CTAs work and why others don’t and how to maximize your efforts. Eye-Catching Design: Make your audience want to click on what you offer! Even if they click away, at least you logged their site visit with your Facebook Pixel and can retarget them later with more advertising! Right?!?! Copy That Makes People Want to Act: Write it so they have no choice. Don’t write a whole story about the how/why you are a company. Give them the top three reasons working with you is the bomb. A Clear Value Proposition: Easy… here’s what you get for what you pay for and then some! A Specific Page (Ideally a Landing Page) Aligned With One Stage in the Sales Cycle: This should be the end of the road, and they should have no other option but to give you their data. Keep it simple, short and sweet. … And that’s the basics of CTAs. Hope that cleared up any questions you might have! Helpful Links – See those sharp samples here: https://blog.hubspot.com/marketing/great-call-to-action-examples#sm.0000ymrm1qbzdrm104u105g36rd96