Getting your ads set up correctly from the start saves time and avoids wasted spend. Here is what we typically need before we can launch.
Account access
See the article on giving us access to your Meta Ads account. Without this, we cannot build or manage campaigns on your behalf.
Your goal
The most important question: what do you want people to do? Common goals include:
- Book a call or consultation
- Fill out a contact form
- Visit a specific page on your website
- Call your business directly
The clearer your goal, the better we can build campaigns around it.
Your budget
Let us know your monthly ad spend budget. This is separate from our management fee — it is what gets charged directly to your card by Meta or Google. There is no minimum we require, but we will give you honest guidance on what is realistic for your goals.
Your target audience
Think about who your ideal customer is: their location, age range, interests, job, and pain points. If you have existing customers you would like to target more people like, let us know — we can use that data to build lookalike audiences.
Your landing page or destination
Where should people go after clicking your ad? Ideally this is a page specifically designed to convert — a contact form, booking page, or dedicated landing page. If you need help with this, ask us.
Creative assets
We will handle ad copywriting, but original photos or short video clips from your business typically outperform stock imagery. If you have any, share them via your Google Drive folder.
Once we have all of the above, we can typically have campaigns built and ready for your review within a week.