Each month you will receive a performance report covering your social media activity. Here is what the numbers mean and what to pay attention to.
Reach
Reach is how many individual people saw your content. This is different from impressions, which counts every time a post was displayed — including multiple times to the same person. Reach is generally the more meaningful number.
Engagement
Engagement includes likes, comments, shares, saves, and clicks. A high engagement rate means your content is resonating. We track this as a percentage of reach, so a post that reached 500 people and got 50 interactions has a 10% engagement rate — which is strong.
Follower growth
We track how many followers you gained (and lost) each month. Slow, steady growth of real followers is healthier than spikes that drop off. Quality over quantity applies here.
Top performing posts
We highlight the posts that performed best each month. Over time, patterns emerge — certain topics, formats, or posting times tend to outperform others, and we adjust accordingly.
What we do not focus on
Vanity metrics like total follower count or likes on their own do not tell the full story. We are more interested in whether your content is reaching the right people and driving real interest in your business.
Questions about your report?
If something in your report does not make sense or you would like to dig deeper into any metric, reach out to your account manager. We are happy to walk through it with you.