Your monthly SEO report tracks how your website is performing in Google search. Here's what each metric means in plain English.
Impressions
How many times your website appeared in Google search results. An impression is counted every time someone sees your link in search — even if they don't click it. Growing impressions means Google is showing your site for more searches.
Clicks
How many times someone actually clicked your link in search results and visited your website. This is more meaningful than impressions alone.
Click-Through Rate (CTR)
Clicks divided by impressions, expressed as a percentage. If your page appeared 1,000 times and got 30 clicks, your CTR is 3%. A higher CTR usually means your page title and description are compelling and relevant to what people are searching for.
Average Position
Your average ranking in Google for the keywords you appear for. Position 1 is the top result. Position 1–3 gets the most clicks. Position 4–10 is the first page. Anything beyond 10 is page 2 or further — and very few people click that far.
Keyword rankings
We track specific keywords you want to rank for and report on where you currently sit. Rankings fluctuate — a drop of 1–2 positions week to week is normal. What matters is the direction over months, not individual days.
Organic traffic
The number of visitors who arrived at your website from a Google search (not from an ad). Growing organic traffic month over month is the clearest sign that SEO is working.
Backlinks
Links from other websites pointing to yours. Google treats these as votes of confidence. More quality backlinks from reputable sites = more authority = better rankings over time.
What to focus on
Don't fixate on any single metric in isolation. The combination of growing impressions, improving positions, and increasing organic traffic tells the real story. We'll flag anything that needs attention and explain what we're doing about it.