SEO stands for Search Engine Optimization. In plain terms, it’s the work that helps your website show up in Google when people search for what you offer. If someone types “social media agency Santa Clarita” and your site appears near the top, that’s SEO working. What SEO actually involves There’s
Your Google Business Profile (GBP) is often the first thing a potential customer sees when they search for your business — before they even visit your website. Getting it right is one of the highest-return things you can do for local visibility. What is a Google Business Profile? It’s the
Your monthly SEO report tracks how your website is performing in Google search. Here’s what each metric means in plain English. Impressions How many times your website appeared in Google search results. An impression is counted every time someone sees your link in search — even if they don’t click
Before we can start improving your search rankings, we need a few things in place. Here’s the full checklist. Website access We need to be able to make changes to your website — updating page titles, meta descriptions, content, and technical settings. How we get this depends on your platform:
We want to be easy to work with. Here’s the best way to reach us depending on what you need. For general questions and day-to-day communication Email your account manager directly or reach us at [email protected]. This is the best channel for non-urgent requests, feedback on content, and anything that
To track how your ads and SEO are performing, we need two small pieces of code installed on your website — the Meta Pixel and the Google Tag. Here’s what they are and how to get them set up. What these do Meta Pixel — tracks visitors from your Facebook
At some point in our work together, we may need access to a platform you manage — your website, Google Ads account, email marketing tool, or something else. Here’s how to share that access safely, without emailing passwords or putting your accounts at risk. Use a password manager The safest
Here’s a straightforward overview of how billing works at Stark Social so there are never any surprises. Invoicing schedule Invoices are sent at the beginning of each month for that month’s services. Payment is due within 7 days of the invoice date unless your contract specifies otherwise. How to pay
Your monthly ads report tells the story of how your budget was spent and what it produced. Here is a plain-English guide to the metrics we report on. Impressions How many times your ad was shown. This counts every display, including to the same person multiple times. A high impression
Getting your ads set up correctly from the start saves time and avoids wasted spend. Here is what we typically need before we can launch. Account access See the article on giving us access to your Meta Ads account. Without this, we cannot build or manage campaigns on your behalf.