Below you'll find a list of all posts that have been categorized as “Social Media”
A question, Deanna gets a lot… Do I need to be on every social media channel? And, the reality is that not every business needs to be everywhere. It might not match your business model, or provide you with a viable customer base and it makes much more sense to focus on the things that are going to increase that sales funnel!
Deanna and Nate chat about social media channels, and which ones are MUST haves for businesses and which ones are just add-ons to support solid efforts as needed.
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With every new social media app comes a head-spinning wave of the how-to and the top reasons why it’s the best and you should use it for various reasons. Now there’s a variety of live video applications with everything from a cute little animal to a Facebook trend that is making it is for celebs and people of note to share their wickedly odd and entertaining moments uncensored.
Deanna and Nate are breaking it all down for you, and make recommendations, as they try them out live on the show for your viewing and laughing pleasure.
About 3 years ago, Facebook shelled out the dough to buy Instagram to the tune of $1Billion smackers and it appears to have been totally worth it. Not only are the cornering the market of GenXers and Baby Boomers who spend their evenings avoiding eye contact with each other, but they are tapping into a market that isn’t utilizing Facebook as often as their parental and gran-parental units. That’s not to say that they aren’t all on both channels, but they are splitting their time much differently between the two and it’s showing the need for a Read More
We’ve all been there. A bad experience makes everything seem a lot less shiny, and can leave consumers chomping at the bit for redemption or at most acknowledgement that what they experienced wasn’t ok. In today’s episode, Deanna & Nate discuss what they’ve seen work and what they seen simply nose dive with failure in terms of businesses maximizing their customer service!
Things Nate & Deanna recommend thinking about when you’re making choices about how to utilize your social media channels for customer service:
It’s not easy managing customer service, and it’s feels all kinds of better Read More
It’s the New Year, and while you’re building your strategy for this year, why not also make a tiny list of Social Media Fails to avoid. It’s so easy to be out and about with your pals and snap a few shots of your bestie with her skirt tucked in her undies, BUT what if that bestie is the CEO of a major company, and that immortalization of one of her not so finest moments, could make it onto Page Six?
Grab a pen and paper, and start making that list, as Deanna and Nate chatter about Read More
This year a lot has changed with social media and frankly, much has stayed the same. There are some things that simply won’t change, however, they might evolve in various ways and become game-changers when they were not. In this episode of The Social Life, Deanna and Nate discuss how social media has become not just about sharing important life events, but also, a means to stay connected during times that are not so wonderful too.
What have we learned from a fabulous year of marketing and social media in 2015? What will change in 2016 and Read More
Believe it or not, there are tons of sub-topics when it comes to marketing, and for a long time people have lumped advertising and marketing into one enormous category. However, in a recent post by Seth Godin posted about the three things he felt were changing about how we market business and in this episode we discuss Hyperlocal Marketing, and how it’s changing thanks to technology, a revolving door of new applications and new theories on what works best for the various types of businesses.
Hyperlocal Marketing is something that most brick and mortar businesses, as well Read More
It’s no secret that organic reach is truly the holy grail of social media marketing. How does one beat the ever-changing Facebook Algorithm and achieve visibility by not only their audience but the multitude of Facebookers who might need your products & services? In today’s podcast, the team welcomes social media consultant, Gwendolyn Sims to the show to discuss overcoming Facebook’s limitations and getting your posts seen! Gwendolyn’s experience includes marketing advisement on a recent congressional & political campaigns and writing for various blogs including a nationally syndicated radio show.
It’s important always to remember that any Read More
Marketing your business during the holidays can be overwhelming, and frustrating when traditional methods don’t offer much ROI. Social media is a great way to get the best reach for your buck!
During this week’s podcast we covered a few of the best tips for creating a solid marketing campaign that resonates this holiday season:
As promised the Stark Social team has assembled some of our Favorite Things that we use on a regular basis to create winning strategies for our clients and also a few fun ideas for holiday gifts too.
Share your ideas with us Read More
Social Media is ridiculously fun and can be an outstanding way to connect with new audiences, clients and grow your sales funnel. The hard part is ensuring that you’re following all the rules that keep popping up everywhere on-line. Well, we’ve got your covered!
What we’ve found through working with our clients is that everyone needs guidelines. Whether it’s a consultation, training or full social media management strategy, the Stark Social Media team recommends following a structured approach to crafting your strategy from the beginning.
In this podcast, Nathan and Deanna cover The 10 Commandments of Good Read More
