Many businesses are using blog writing to keep their websites fresh and in the good graces of the Google Gods. In today’s podcast, Deanna and Nate are going to chat about the action items you can use to create a checklist for creating valuable content marketing that will not only assist with building your sales funnel, but also keep Google noticing and ranking your site.
A Call-to-Action or more fancily know as a CTA for those of us in the industry, is an extremely important part of marketing efforts in today’s action driven society to ensure that your messaging is in-tune with your desired end result. In this week’s podcast, Deanna and Nate talk about the all important CTA in a variety of uses and why it’s important to incorporate them into every form of marketing being done by yourself and/or your company!
In the show they talk about some great examples from Hubspot who offers insights into why certain CTAs work and why other Read More
In the history of marketing, there has never been such a low barrier to understanding the motivations of consumers. We have mountains of data available to help predict how consumers might respond. Yet many small businesses are living in “field of dreams” where they believe if they build it (a website) people will just show up and start playing ball!
So what the heck is a keyword and why does one need it? We have run across that question every time we build a website or assemble a social media strategy that includes Google Adwords or a Facebook campaign. Search Read More
RSS Feeds are ridiculously important! If you didn’t know, you heard that FeedBurner is no longer relevant, or you’re still mourning Google Reader like our co-founder Deanna then this is the podcast episode for you! RSS Feeds like blogs and social media channels help to create a strong presence for your brand and place you and your team as subject matter experts. And, that’s the holy grail for bringing folks to that sales funnel we all want to build and drip market to with valuable insights and information that makes us the best of the best.
RSS makes the world Read More
Finding quality content can be tricky! Deanna Miller of Stark Social Media and Mike Bjorkman encourage his real estate agents to utilize the tools provided by both Buffer and Feedly to curate content to share on their various social media channels.
Buffer offers a way to organize your social content and share it with an optimized schedule that takes into account your audience and optimal posting times. While Feedly, allows users to source valuable content that increases your visibility, and helps your sphere of influence grow.
During this webinar, Mike and Deanna discuss practical uses of both tools and how Read More
Creating content can be a hard task to manage! Trust us, we get how tough it can be to find valuable content that your audience is going to fall head-over-heels in love with enough to share with their friends and family. That’s why we’ve developed a strategy for browsing content that is similar to reading those pesky old newspapers every single day. Plus, you can’t link to your Facebook page from the Wall Street Journal!
Our co-founder Deanna Miller, and Owner/Broker of HomeSmartNCG Mike Bjorkman share this strategy for zero cost with business owners and real estate agents across the Read More
One thing that Stark Social Media stresses to all our clients is that what they share defines who they are in the eyes of the social public. Whether you are writing a blog, tweeting to your heart’s content or posting on Facebook for all your fans to view, content is king.
If you look at any of the critical data, push locations – Mashable, Social Media Examiner, LinkedIn – the content shared is always relevant and speaks to the audience’s deepest desires to sponge up every last little bit of knowledge. While your brand might not be a national Read More