“Build a strong brand presence on social media” usually gets translated into one thing: post more. More platforms. More formats. More trends. More noise. That approach can create activity, but it rarely creates a brand. A brand is what people remember about you when you’re not in front of them.
“Trends” are a great way to stay busy. They’re also a great way to build a content calendar that doesn’t sound like you, doesn’t convert, and doesn’t hold up six months from now. So here’s a different way to look at social media in 2024: not as a list of
In recent crazy pants news, the Fyre Festival utilized influencer marketing to sell its target audience of millennials on a luxury festival experience that failed spectacularly. The creators of the now infamous Fyre Festival used video marketing and visual marketing through Instagram, setting the stage for a monumental failure with a roster of high-profile influencers. In this episode, Deanna and Nate dive into the flaws of the Fyre Festival’s marketing strategy and discuss how real-life influencer marketing works and should be used when planning big events. Links Talked About In the Show: Instagram influencers are utter nonsense, and Fyre Fest proves it: http://mashable.com/2017/04/28/fyre-festival-social-media-influencer-schadenfreude/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial#KMA9ZYh5e8qV I Worked at Fyre Festival. It Was Always Going to Be a Disaster: http://nymag.com/thecut/2017/04/fyre-festival-exumas-bahamas-disaster.html?mid=fb-share-thecut Ja Rule’s Fyre Festival Promises Of Luxury Delivers Refugee Camp Digs: http://www.tmz.com/2017/04/28/ja-rule-fyre-festival-fail/?adid=hero3