In recent crazy pants news, the Fyre Festival utilized influencer marketing to sell its target audience of millennials on a luxury festival experience that failed spectacularly. The creators of the now infamous Fyre Festival used video marketing and visual marketing through Instagram, setting the stage for a monumental failure with a roster of high-profile influencers. In this episode, Deanna and Nate dive into the flaws of the Fyre Festival’s marketing strategy and discuss how real-life influencer marketing works and should be used when planning big events.
Links Talked About In the Show:
Instagram influencers are utter nonsense, and Fyre Fest proves it: http://mashable.com/2017/04/28/fyre-festival-social-media-influencer-schadenfreude/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial#KMA9ZYh5e8qV
I Worked at Fyre Festival. It Was Always Going to Be a Disaster: http://nymag.com/thecut/2017/04/fyre-festival-exumas-bahamas-disaster.html?mid=fb-share-thecut
Ja Rule’s Fyre Festival Promises Of Luxury Delivers Refugee Camp Digs: http://www.tmz.com/2017/04/28/ja-rule-fyre-festival-fail/?adid=hero3