“Build a strong brand presence on social media” usually gets translated into one thing: post more. More platforms. More formats. More trends. More noise. That approach can create activity, but it rarely creates a brand. A brand is what people remember about you when you’re not in front of them.
“Trends” are a great way to stay busy. They’re also a great way to build a content calendar that doesn’t sound like you, doesn’t convert, and doesn’t hold up six months from now. So here’s a different way to look at social media in 2024: not as a list of
With the new year already in full swing, there’s no better time to revisit an important topic: Facebook Etiquette! Facebook has become a platform rife with “fake news” and contentious debates, often distracting from its potential for meaningful social interaction. To combat this, Facebook is taking measures to reshape its
We’ve all used Facebook Groups to grow our following and become subject matter experts. Free memberships to Facebook Groups have long been an exclusive offering of marketing gurus slinging their videos in advertisements on Facebook and Instagram. With the increased use of these groups as homes for our potential client
Have you been using Facebook Stories? If you’ve been avoiding them, it’s time to rethink your strategy. Get ready to enhance your Facebook Business Page with the power of Stories! Digital Trends shared the lowdown on the new features rolling out, and we’re super excited! That’s right, sweethearts! Facebook Stories
Facebook continues to gain a competitive edge against LinkedIn with new features that appeal to users already overwhelmed by advertising and budget concerns. Recently, Facebook introduced the ability for Business Page owners to add job listings and promote them with targeted advertising. While sites like Indeed.com and Monster still exist,
Are you advertising on Facebook and looking to build your email list? Good for you!! Facebook Lead Ads are your best bet for gathering data and information with ease and growing that sweet email list you’ve been trying to figure out how to add people to. Facebook Lead Ads allow
Navigating Facebook Business Pages can be tricky when trying to market your business effectively. This webinar, led by Deanna L. Miller, Co-Founder of Stark Social Media Agency, covers the best ways to utilize Facebook’s current marketing and advertising offerings to expand your reach and improve your business presence. Facebook remains
Facebook seems to conjure a particular factor of intimidation for small businesses. The big brands make it look so easy to accrue throngs of followers with their shiny fan gates and fun apps. Don’t let the glare of a humongous marketing budget cause a panic attack before you’ve even begun!
When developing your brand, Facebook can be a great place to start! Although Facebook discourages brands and businesses from selling directly on personal profiles, there are ways to engage your friends, colleagues, and neighbors to extend your network and increase your brand awareness. In these trainings, we cover many topics,