If you love the ROI on video for your online marketing, you'll want to learn more about what Twitter has just streamlined for advertisers across the Twitterverse. Video Website Cards are making brands swoon across the interwebs!
While Twitter has become a hotbed for controversy, many brands still see a solid following and good interaction from their loyal fans and followers. With Twitter's ongoing efforts to find ways to please advertisers, it's no surprise they combine favorites in their ad platform.
Video Website Cards allow users to engage more quickly with brands and direct them back to your website or landing page of severe sales funnel action. Sean Huang of Twitter writes:
“Today we’re introducing the Video Website Card, a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.”
Brands that have tested the new Video Website Cards love the engagement and the return on their investment. By creating an immersive video environment, Twitter users can engage with the ad and visit a site rather than simply following the user. This format combines everything we love about a video and a solid CTA card in one spot!
Twitter users can expect to:
- Attract Qualified Consumers: Use immersive auto-playing video to showcase your brand’s value, product, or service before a person clicks through.
- Boost Engagement: In the beta, the Video Website Card achieved a 2X higher click-through rate than the industry benchmark for mobile video ads.
Video marketing has already proven its worth across various platforms, and Twitter's new format is set to elevate this even further. Imagine combining the video's visual and emotional impact with the immediacy of direct website visits. It’s a powerful way to capture attention and convert interest into action.
If you're already playing around with video on Facebook, there is no reason not to jump on over to Twitter and test your audience! Twitter’s unique environment and this new tool can provide a fresh way to reach potential customers, drive traffic to your website, and ultimately boost your marketing ROI. Give Video Website Cards a try and see the difference they can make for your brand.
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