Mastering Social Media: Why Content is King

The Importance of Content in Social Media Marketing

One thing that Stark Social Media emphasizes to all our clients is that what they share defines who they are in the eyes of the social public. Whether you are writing a blog, tweeting to your heart's Content, or posting on Facebook for all your fans to view, Content is king.

If you look at critical data from central push locations like Mashable, Social Media Examiner, or LinkedIn, the Content shared is always relevant and speaks to the audience's deepest desires to absorb every last bit of knowledge. While your brand might not be a national social media outlet or online news outlet, to your clientele, you are the niche expert in your field. Being the expert in your field not only gives you a leg up on the competition, but it also gives you something fabulous no one else has—LOTS OF CONTENT-RICH INFO!

Be the Subject Matter Expert

Whether it's on your website, social media, or blog, take your Content to the next level by showcasing your expertise. Research topics and rotate through different media to find pertinent information related to your business model. Please list several sites you find helpful in advancing your business acumen, then bookmark them in your favorite browser. Set aside at least 30 minutes at the beginning and end of the day to collect your data.

Finding information worthy of sharing shows your customers that you care, not just for your bottom line, but about providing them with a relationship that extends beyond 140 characters or a fan page post.

Creating Content is an Amazing Way to Build a Dialogue

Getting comfortable with content research is crucial in crafting posts that will engage your audience and create a more extensive base of interested followers. This is key to crafting solid, original, and fabulous items for your readers. Never, never, never repost Content from someone else's website or blog on your site without adequately crediting them! Don't ever fear sharing someone else's Content, as long as you give them their due credit. It is one thing to share Content and a whole other can of worms to copy and paste someone else's Content onto your website, blog, or anywhere, change a few words, and pass it off as your own.

Content is King

Working on Content can be time-consuming and frustrating when you have a business to run. If you aren't working with a professional copywriter, it will pay off to take a few moments out of your busy day to craft wicked, wonderful Content to wow your current and future clients every day.

Looking for some assistance with copy or content creation? Hit us up!

Deanna L. Miller Partner + Marketing Director

Deanna L. Miller is the creative force behind Stark Social Media Agency's marketing strategies. With a background in global sourcing and brand management in the video game industry, Deanna transitioned to marketing consulting for small businesses and non-profits. In 2012, she co-founded Stark Social with Nathan Imhoff. Deanna completed the London Marathon in 2024 for the Royal Society for Blind Children and was named a Santa Clarita Valley 40 Under Forty recipient in 2016. Her expertise has been featured in Forbes, ABC News, and Yahoo! Shine.

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