Accentuate the Positive. Eliminate the Negative.
Recently, as I wandered through Facebook’s friendly timeline, I noticed some folks' posts weren’t all that friendly. Rants about businesses, family, and friends seem to come from all directions, and well, it’s a smidgen disheartening to those of us who adore social. Alas, Facebook is one of those anomalies you love or hate, right? But, if you are a business, you might consider taking your business-related posts away from your personal Facebook profile.
Being social on social media is about being social and enjoying yourself while you do it. The folks here at Stark Social Media Agency love being social. We love it so much that we’re even working on a series of workshops to teach everybody how to optimize their reach.
The fantastic and well-known Facebook created (a bit ago) a fabulous thing called Facebook Pages – a page that lets the world see only your brand's status updates and shares while keeping the personal off your future consumer’s radar. Utilizing Facebook Pages is like having a little mini-website where your friends, family, and, of course, even clients can keep themselves abreast of all situations that might be occurring in your business world. Every brand and/or product should have a Facebook Page. No, seriously, you certainly should. If you don’t have one, make one or ask us, and we can help.
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Suppose you’re a burgeoning start-up that can’t yet afford a website of fabulous proportions and has a small budget for marketing. In that case, Stark Social Media recommends crafting a winning Facebook Page until you have the funds available. Never discount the power behind a properly executed website, though! Facebook Pages are an affordable way to create an online presence with search engines such as Google, Yahoo! and Bing. A search engine presence is vital to be visible to the right members of your prospective market. An active Facebook Page will often assist with SEO (Search Engine Optimization) by allowing a business or brand to take up many first-page search result spots.
Everyone knows that the “First Page” is simply the best! Whoever clicks past that very first page of search results?
Once you’ve got your Facebook Page up and running with all your business details and you’re ready to post, ensure you keep it all business. Every post should be relatable but strictly business-related—not what you ate for breakfast, how awful your experience was at the gas station, or if you’re ticked at your significant other.
The fantastic thing about social media is that you get to be social with people who might require your services and knowledge or adore how you post. If you keep all your social channels positive and informative, you’re likely to have outstanding growth and engagement before long.
Not sure where to get started? Just ask us, and we’ll be happy to help!
