Why Aren't You Using Facebook Lead Generation Ads | Stark Social Media Agency (Santa Clarita/Los Angeles)

Why aren’t you using Facebook Lead Generation Ads?

Deanna L. Miller Blog, Social Media

Are you advertising on Facebook and looking to build your email list? Good for you!! Facebook Lead Ads are your best bet for gathering data and information with ease and growing that sweet email list you’ve been trying to figure out how to add people to.

Facebook Lead Ads allow you to gather Facebook users actual emails and download them into a .CSV file for use in building email lists or retargeting on Facebook or other fancy ad portals like our favorite ad friends, AdRoll.

Don’t be scared to start with Facebook ads, it’s not that scary. Seriously, it’s not if you just jump in and work out all the nitty gritty details.

What you need to remember to start with:
1. Define your audience
2. Create your ad creative or use Facebook’s Shutterstock images
3. Decide on your budget – remember it doesn’t have to be a gajillion dollars.

Did you know you can pick more than just an image for your Lead Generation Ad? Well, yup you totally can.

When you’re setting up your Lead Generation Forms make certain you turn off that pesky Welcome Screen! You really don’t need it and from what we know about consumers, it’s better to make it as easy as possible. Taking out an extra step means you’re more likely to get those sweet details that are going to help build your sales funnel and email list.

When it comes to the rest of the details on the form, keep it short and sweet and only asks for what you know the good people in your audience are likely to give over without clicking on the horrible close button in the top right corner or clicking cancel because they are worried about what you’re going to use that information to do. Think of it this way, that email address is a commodity, it’s valuable and worth something. Your potential clients are giving you permission to contact them in the future and they don’t want unwelcome guests just popping over unannounced to their inbox.

The cool thing about the Facebook is that if you need tips and tricks on how to make big cool things happen, check it out here!Are you advertising on Facebook and looking to build your email list? Good for you!! Facebook Lead Ads are your best bet for gathering data and information with ease and growing that sweet email list you’ve been trying to figure out how to add people to.

Facebook Lead Ads allow you to gather Facebook users actual emails and download them into a .CSV file for use in building email lists or retargeting on Facebook or other fancy ad portals like our favorite ad friends, AdRoll.

Don’t be scared to start with Facebook ads, it’s not that scary. Seriously, it’s not if you just jump in and work out all the nitty gritty details.

What you need to remember to start with:
1. Define your audience
2. Create your ad creative or use Facebook’s Shutterstock images
3. Decide on your budget – remember it doesn’t have to be a gajillion dollars.

Did you know you can pick more than just an image for your Lead Generation Ad? Well, yup you totally can.

Did you know you can pick more than just an image for your Lead Generation Ad? Well, yup you totally can.

When you’re setting up your Lead Generation Forms make certain you turn off that pesky Welcome Screen! You really don’t need it and from what we know about consumers, it’s better to make it as easy as possible. Taking out an extra step means you’re more likely to get those sweet details that are going to help build your sales funnel and email list.

When you’re setting up your Lead Generation Forms make certain you turn off that pesky Welcome Screen! You really don’t need it and from what we know about consumers, it’s better to make it as easy as possible. Taking out an extra step means you’re more likely to get those sweet details that are going to help build your sales funnel and email list.

When it comes to the rest of the details on the form, keep it short and sweet and only asks for what you know the good people in your audience are likely to give over without clicking on the horrible close button in the top right corner or clicking cancel because they are worried about what you’re going to use that information to do. Think of it this way, that email address is a commodity, it’s valuable and worth something. Your potential clients are giving you permission to contact them in the future and they don’t want unwelcome guests just popping over unannounced to their inbox.

The cool thing about the Facebook is that if you need tips and tricks on how to make big cool things happen, check it out here!

About the Author
Deanna L. Miller

Deanna L. Miller

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With a tough as nails attitude and a passion for marketing, Deanna has managed placement for her clients in such media outlets as Forbes, ABCNews, Yahoo! Shine and many other fabulous news and media outlets for prime exposure. Anything is possible if you engage the right mind with a sky is the limit thought process!