2. Slow Response or Unresponsive
This is social media be social
So, you or your business has a Twitter or Facebook but you don’t really check it? I would do you a favor and get rid of it or pull down any indication that you do use it. There is nothing more annoying than writing a question to a company and getting crickets back…for days…and then days…and then *ding* response! Sure you may not have meant to ignore them but your potential customer doesn’t know that! And that spells customer service bad juju!
What is even worse than unresponsiveness on a sparse account is a non-response from an active account! Don’t take for granted that your customer base will always be there.