Top brands do not leave any aspect of their branding up to chance and neither should you. On this episode of the social life podcast Deanna and Nathan chatter and outline how to get started with your business style guide.
How to Get Started
- Define Your Target Audience: Describe who your customers are and why they need you.
- Describe Your *Businesses* Personality: Make a list of 3-5 adjectives that describe your brand
- Determine Your Guiding Principles: Determine the guiding principles for company decisions and actions.
What you should have in your Style Guide
- Tell Your Branding Story