Business Style Guide 101 - The Social Life Podcast

Business Style Guide 101

Stark Social Podcast, Web Design

Top brands do not leave any aspect of their branding up to chance and neither should you. On this episode of the social life podcast Deanna and Nathan chatter and outline how to get started with your business style guide.

How to Get Started

  1. Define Your Target Audience: Describe who your customers are and why they need you.
  2. Describe Your *Businesses* Personality: Make a list of 3-5 adjectives that describe your brand
  3. Determine Your Guiding Principles: Determine the guiding principles for company decisions and actions.

What you should have in your Style Guide

  1. Tell Your Branding Story
  2. Logo Specs (Size,
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What the Hell is a Landing Page? (And why you need one!)

What the Hell is a Landing Page? (And why you need one!)

Stark Social Podcast, Social Media, Web Design

Landing pages are something that everyone needs to embrace. You really cannot run a business without dedicated landing pages that provide your customer with a place to share your goodies. Whether it’s a promotion or special deal or a download, a landing page is the place to engage with clients!

What should be on my landing page…

  • It should be simple! Don’t overdo it with reviews, awards and extra stuff that could be distracting to your potential client.
  • Place for gathering at very least, name & email – don’t ask them for the world, they don’t want to give you
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How To Own Your Keyword Research

How to Own Your Keyword Research

Stark Social Content Marketing, Podcast, SEO, Web Design

In the history of marketing, there has never been such a low barrier to understanding the motivations of consumers. We have mountains of data available to help predict how consumers might respond. Yet many small businesses are living in “field of dreams” where they believe if they build it (a website) people will just show up and start playing ball!

So what the heck is a keyword and why does one need it? We have run across that question every time we build a website or assemble a social media strategy that includes Google Adwords or a Facebook campaign. Search Read More

5 Web Design Trends in 2016

5 Web Design Trends in 2016

Nathan Imhoff Web Design

Let’s take a look ahead toward what we can expect in web design trends in 2016.

For some of us, the GIFs of the ’90s web design or midi background music still haunts our internet user dreams! Nothing like listen to music and the website you just came to starts competing with the music in your headphones!

1. Similar UI Patterns

A big side effects of an increase in mobile devices and Google’s emphasis on responsive websites has been many sites look alike. The shift toward responsive design isn’t solely to blame the booming business of WordPress theme market, Read More

Stark Social Named Best Santa Clarita Web Design Company 2015

Best Santa Clarita Web Design Company 2015

Stark Social Press & Media, Web Design

Stark Social Media Agency named Best Santa Clarita Web Design Company in 2015.

The votes are in, and Santa Clarita Valley Signal has awarded Stark Social Media Agency Best of SCV for 2015 in the Web Design Company category. Some local sites that Stark Social developed during the 2014-2015 year include Congressman Steve Knight, Assemblyman Scott Wilk, SCV Fixit, 38th Assembly District Central Committee, Broadscast.com a radio show hosted by Jackie MacDougall and Kim Goldman, the Santa Clarita Valley Mayors Prayer Breakfast and My Kids Tutoring Center located in Newhall to name just a few.

Stark Social Read More

5 Web Services To Give Your An Unfair Advantage in 2016

5 Web Services To Give You An Unfair Advantage in 2016

Nathan Imhoff Blog, Press & Media, Web Design

With 2016 just around the corner we thought it would be helpful to share some of our favorite web services to help give your business an unfair advantage in 2016.

5.  Media Temple – Web Server/Hosting

Check Out Media Template Website HostingNot all web hosting companies are created equal, and there is an ocean of web hosting companies out there. So what makes Media Temple better than most web hosting companies?

Their customer service is top notch. I know we are not the only ones that have talked to a customer service rep and became frustrated with the lack of options. Media Temples’ has many Read More